Dan Piazza, CEBS, AIF, CRC™
Founder & Principal, Creative Benefit Strategies, LLC

As a Founder and Principal of Creative Benefit Strategies, LLC, Dan is dedicated to coaching business owners through all three phases of the business lifecycle.  He helps his clients to gain clarity about their situation and delivers creative solutions that potentially enable them to create, sustain and transfer wealth. 

  • Certified Employee Benefits Specialist (CEBS)
  • Accredited Investment Fiduciary (AIFTM)
  • Certified Retirement Counselor (CRC) and Retirement Planning Associate (RPA)
  • Active member, Profit Sharing Council of America
  • Member of the Professional Development Committee to the Governing Council, International Foundation of Employee Benefit Plans
  • Creator of the national participant-directed education program, Hyatt Hotels
  • Pioneer in the field of Employee Financial Education, promoting “behavior-driven” education programs

Dan and his wife and business partner, Denny Gustin-Piazza, are long-time residents of the Wrigleyville neighborhood in Chicago, Illinois.  In his leisure time, he enjoys watching the Chicago Cubs.  Dan is also an avid golfer who is known to travel far and wide, especially during the long and cold Chicago winters, pursuing his favorite sport!